It comes as news that many British children don't know where milk comes from...
A new educational partnership has been agreed to deliver food and farming information to children.
The Agriculture and Horticulture Development Board (AHDB) has agreed the new education strategy with the British Nutrition Foundation (BNF).
The new approach, which launches in April 2018, will see AHDB move away from being a ‘delivery arm’ for education and towards becoming a knowledge hub for food and farming education information.
It will focus on a higher strategic level of delivery for education.
The new approach will also look to address industry gaps where AHDB can add value in education while allowing for better collaboration with education partners.
It comes as news that a survey conducted a few weeks ago by the BNF revealed some serious misconceptions children have about food.
According to the research by the BNF, which spoke to more than 27,500 children across the UK, cheese comes from plants, tomatoes grow underground and fish fingers are made of chicken.
The BNF survey isn't the only worrying picture that shows children's serious misconceptions about food. A recent survey by Cadbury's has revealed that a third of children are not aware that milk comes from cows, and two fifths think cows drink milk rather than produce it.